Marketing and Copywriting

Click each specialty for details. Pricing varies; contact me for a quote for your specific project.

Sharp copy to engage your audience. Email, website, social, print—you name it, I write it.

Guide users through your user interface with clear, easy-to-understand copy.

Whether you’re looking for a strategy that aligns content across channels or a strategy that organizes your existing assets so you can easily find them when you need them, I can help.

I’m a senior wordsmith and marketer with 13+ years of experience across digital content, UX writing, brand development, and CRM strategy.

I’m recognized for my ability to translate complex, regulated information into engaging, human language, I’ve contributed directly to user growth, brand expansion, and operational clarity through content.

Fintech Brand Launch: Expanding Website Content to Drive Interest, Establish Credibility, and Build Brand Awareness

Transformed a single-page scrolling experience into a multi-page site that clearly communicated the brand story and value to potential buyers.

  • Increased organic search traffic
  • Generated demo and ROI model requests

In-App Account Opening: Shipping Fully Compliant UX Copy for Embedded Banking

Developed a compliant in-app onboarding flow for a fintech SaaS platform.

  • Fully spec’d UX copy
  • 100% approved by legal and compliance groups

Product Evolution Strategy: Leading a 360° Communication Overhaul to Support Product Launch

Orchestrated a comprehensive change-management campaign that translated dense, heavily regulated employee benefits product changes into value-driven narratives, increasing user adoption, supporting call center staff, and arming sales to win market share.

  • Retention & Adoption
  • Support Protection
  • Sales Enablement